Learn more: What is Customer Retention? A customer testimonial is a recommendation from satisfied customers affirming the value of a product or service. Then we found [product/service], which quickly resolved our issues and our sales began to increase. When 161 Driving Academy replaced their stock hero images with images of real people, they increased their conversion rate by 161%. Theres no need to rewrite or reformat, you can simply write out the question and then show the answer. What was missing? The problem resolution testimonial is ideal for solution-oriented products or services, with a very clear benefit. These 11 companies show how powerful customer testimonials can be, and how to make the most of them. It shows approval and support for the product, service, or experience you provide. Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business. Customer satisfaction surveys are another easy way to gather testimonials and rich customer insights, and you can do this efficiently thanks, again, to email automation. The problem resolution testimonial will address their concerns quickly, and help them make up their mind. Reach out to authorities in your industry and ask if they would like to try your product. First appearing in newspapers, quotes are now commonplace on product pages, homepages, and other commercial intent pages. At first glance it looks a lot like other testimonial page examples weve seen, but it has one cool new idea: Theres a prominent call to action that asks Shopify customers to share their own stories! Whether you use a tool to automate the process, outsource the work to an expert, or tackle testimonial collection on your own, find a way to unearth and surface positive sentiment from past customers. Customer testimonials are sometimes paid endorsements, as found with influencer marketing. Theres an old English proverb that says, Any news is good news.. Rather than focusing on the benefit to the viewersomething thats often more than enoughRamit focusing on his previous customers transformations, who they are now having enrolled in the program. Customer satisfaction includes a customer's perceived quality, value and expectations of a company and what it offers. Consider reaching out to ask for a more formal testimonial from these happy customers that can live permanently on your site (without losing them to the fast-paced timeline of social media.). But theres a problem. Cognassists online assessment works by quickly and easily identifying learners with additional learning What is your favorite thing about this product? Media outlets like Digiday and Adweek ran it, and people talked about it online, praising the brand for their edginess and humor. Rather than feature their testimonials on a relevant page, they include them on related posts, namely, in the form of slide-ins: One way to differentiate yourself when writing testimonials is by using what Copyblogger calls a reverse testimonial. WebWhat Makes a Good Customer Testimonial. You can ask your account The Incentive Offer. There are many types of testimonials, so use these testimonial templates as a starting point to help your customers or design your testimonial submission page. Right away, having a clean space was a load off our minds. What I love most about this page is the ability to filter by industry, company size, challenges, location, etc. Squatty Potty does this with a page devoted to medical case studies that prove the effectiveness of its solution: Not only does this further validate your product for the customer, but case study testimonials allow customers to see a more robust form of social proof and dive deep into results produced and problems solved. In fact, according to a survey done by BrightLocal, 77% always or regularly read reviews and testimonials when browsing for local businesses. They are manufactured from thick paper and are specifically designed for confidential waste collection and disposal. Customer Testimonials: How To Use Them + Examples (2022), The Ultimate Guide To Dropshipping (2023), The 13 Best Dropshipping Suppliers in 2023, 21 About Us Pages That ConvertExamples and Templates (2023), Why Online Reviews Are Essential (and How to Get Them), 10 Ways How to Optimize Images for the Web for SEO, Go Beyond Likes and Follows- How to Create a Social Media Strategy That Sells, How to Optimize Your Product Pages For More Sales- 11 Expert-Recommended Tips, What is Meta Description and How to Write One (+examples), Build on Solid Foundation- The 11 Best Website Builders for Small Businesses, What is Color Psychology- The Study of Colors in Marketing, The 11 Most Important Sales Channels for Ecommerce Stores [+ Examples], What is Customer Retention? Then, showcase the reviews on your website. Some testimonials are short, with just a sentence or two showing the customers approval. This can help to win over other customers who have the same experience or problem. Another form of social testimonials requires branded hashtags. Amazon Customer. A video testimonial is a powerful way to capture your customers experience with your business. Startup Institute used their business model to create a unique and compelling way to display their customer testimonials as Love Letters.. Invite a previous customer to tell their story having used your product, and focus on the transformation they went through having done so. The testimonial templates above are a great starting point, but each customer will be different. Over 70% of consumers say positive testimonials increase their trust in a business. Where or how do you use this product most? How It Works, Examples, and Trends (2023). Quality client testimonials are a great way to show a company's value, inspire trust and build a brand. Their customer testimonial page is a powerful way of explaining this mission, and they have a number of students who were willing to share their stories. This [product or service] helped me solve it by [notable advantage].. For this type of testimonial, work with a customer who best represents your target market and has used the product or service in a typical or expected way. They might be well-known on a local level or known for their particular talent or personality. An influencer testimonial from the local cycling clubs leader could help you generate some buzz. So HubSpot gets it both ways theres the brand recognition of the corporate logos, plus the human connection of seeing other customers as real people. Find customers that need more of your attention and show off customers who are crushing it. But we can always count on iProspect to give us smart ideas to drive the performance we expect. This is one of the more simple ways to highlight feedback. Companies use this data, which they can gather through methods like surveys and focus groups, to help Web63 Likes, 0 Comments - TVS Electronics (@tvselectronics) on Instagram: "Hearing the success stories of our customers is a feather in one's cap! Booker provides software that helps retailers manage their stores. I was worried it wouldnt be done in time for my garden party, but they finished the job with time to spare!. She loves all things digital, learning about nutrition, running, traveling, and cooking. ChowNow clearly invested in sending a video crew out to their customer restaurant locations to produce these high-quality video testimonials, but Id bet it was well-worth the investment. If youre looking for a way to integrate a tool that can simplify testimonial collection, consider a few apps that work with Shopify, such as: All of these integrate seamlessly with your Shopify store and can help you quickly start gathering customer reviews and testimonials. One of the requirements for business success is to be ahead of the competition. Weve been a customer for four years and our productivity is better, our stress is lower, and our clients are happier ever since we started working with Local Cleaning Service.. They helped me restore my lawn and gardens completely after putting in my deck. Quotes with a hero image and call-to-action (CTA). Automated or Generic Testimonial Request Emails. After nine years of working together on the campaign called summer event, coming up with a new approach that delivered results like this was no easy task. The Professional Email Approach. 
It was just what I wanted. Lastly, theres an area to check out case studies specific to your industry. Win. Lets say you own a cleaning service specializing in small businesses in offices. Whatever they talk about, it should be clear that they enjoyed the product or service. Definition and Guide. But today, anyone with a smartphone is a critic. 
To get an influencer testimonial, keep the following in mind: A press testimonial is similar to an influencer testimonial, except a publication has an established platform within a location or group. Product testimonials are ideal for overcoming objections or hesitations a potential buyer might have. Not all media coverage needs to be controversial, of course. The thing I love about their customer testimonial page is that it provides a variety of content formats. Try asking open-ended questions to help guide your customers in what to say during their video testimonial. You would think a quote and a hero image is enough for a prospect to buy something, right? Data shows that if you ask for a testimonial, most of the time customers are happy to oblige. Writer, Ive been an avid reader of Local Happenings Paper since I moved to town 10 years ago, and Ive always loved your work. We saw significant improvements right away and, after [time as a customer], we have seen [measurable benefit].. Sam is Head of Content at Drip. And its precisely why good testimonials always need a strong call-to-action (CTA). Press Testimonial. Lastly, we have Shopifys Success Stories page. KudoBuzz: This free app lets you collect and display customer reviews and testimonials from social channels and Yelp. They might start with a simple Google search, looking for reviews on a particular product, business, or location. [Your business name] did it, and I [overall satisfaction].. Here are some questions you might include on your review form or some prompts you might use to help your customers create testimonials close to this product testimonial template. Viewers loved it, prospects bought into Bryans product more than ever before, and revenue went from $900,000 to $1.5 million in fewer than 12 months: While its impossible to know how much the documentary series directly impacted Bryans annual revenue (only Bryan knows that), few can deny the influential power of highlighting customer successes. Once the potential new buyer hears from someone they can actually relate tosomeone who isnt being paid to say these wonderful thingsthen their trust deepens, and their chances of purchasing rises. Brands like Harrys, a mens shaving company, use TrustPilot to boost their trustworthiness. 
Reviewed in the United States on March 22, 2023. The big takeaway is that most ecommerce businesses can benefit from investing some time into a testimonial collection process. Using a copywriting formula like Before-After-Bridge (BAB), you can show readers where a customer was before they made a purchase, where they are now, after making a purchase, and bridge the gap using your product or service. If so, its not too late to fix them. 
We have over 1,000 amazing reviews from our long-standing happy customers, and wed love for your reviewers to give us a try. MeUndies generated free press from the story, and journalists continue to mention it, to this day. As we all know, its easy for marketers to brag about how great their product or service is. Casper embeds tweets and Instagram posts from customers on their site to highlight tweets from real customers: Fabletics, meanwhile, encourage customers to share images of themselves using the product on Instagram with the hashtag #MyFabletics. ChowNows customer testimonial page is another beauty. Bizzabo is a company that provides tools to help professional event planning and execution, and their customers are very happy folks! Check the third-party websites rules to make sure its acceptable to ask your customers for testimonials. A business that has a good number of current testimonials, from a diverse group of customers, is much more appealing to potential customers than one without. In fact, 84% of customers trust online reviews as much as personal Discover the best keywords for your PPC and SEO goals. Theyve taken an interesting approach by grouping types of testimonials by buyer concerns (wind durability, quality, size, etc.) If youre using text, be sure to include an image of your customer as well, so prospective customers know its not a fake testimonial. the customer testimony of a successful g&t solution Please Share This Share this content. 
And as online retailer MeUndies will tell you, they know that better than anyone. Since their business is website building, their customer testimonial is not what you typically think of (i.e., a quote or a longer text-based story). Testimonials that win over customers have a few things in common. Our team was experiencing trouble with [state your problem] which was negatively impacting our sales. (Ideally, you want customers writing reviews more than referring friends.). LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. Revenue growth 2. Its simple design focuses on videos and standout quotes from customers. Take a look at Distil Unions success story. If youre reading this article, the following is likely true: If that sounds familiar, then todays guide is for you. 
Years ago, brands could divert your eyes from any negative press. While its okay to pay an influencer for their time, you must disclose that you are paying them, and the testimonial must also be honest. If you have an affiliate program, pitch it to your brand ambassadors, or better, reach out to famous bloggers or media outlets in your industry (if they have a history of writing reviews, of course. Ive had [type of business] for [number of years] and we are very proud of the work we do. The media group will probably have an established column or the equivalent, such as a regular restaurant review column. Testimonials can also increase revenue by turning more leads into customers. Would you recommend us to friends or family? Now that you know the how and who parts of testimonial collection, lets get to the what.. Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content. . For example, lets say you own a landscaping business. If you pay them, make sure this is disclosed. ZenDesks testimonial page is beautifully laid out AND functional, with a silent customer video playing on loop to serve as the banner, a menu to filter testimonials by location, company size, industry, and use case, and lastly thumbnails linking to the full customer stories for a variety of big-name brands. Whether its a student raving that they have landed their dream job or just a message of appreciation, these letters are truly authentic testimonials. WebAnd this will almost certainly have a positive impact on your sales. You generally want testimonials to be short and straightforward, but long-from blog post testimonials also have their benefits. These types of testimonials are often paid relationships. ), Make your customers look good (not just your own business and your product), Ask your customers to share concrete numbers that demonstrate the ways you helped their business, Give visitors to your page the ability to filter testimonials or case studies by industry, company size, and location so they can find the stories that are most relevant to them, Try out different formats tweets and other social media posts can be testimonials! Have you tried alternatives/competitors? Codecademys mission is to break that barrier, and teach newbies how to learn new coding skills online. The first page you land on features thumbnails with company logos and the main outcomes they saw from using HubSpot. While you want a video testimonial to be authentic, you still want to aim for key components. You know they love you, so reach out to them and ask for testimonials that explain why theyve become such big supporters of your brand. And its why many add hero images to their testimonials. Testimonial Request Email Template with an Incentive #1. 
One of the most effective ways to reuse your customer testimonials and reviews is to showcase them as success stories or case studies. Social media has changed the way we express ourselves. This type of testimonial is best for products or services that dont require much investment or consideration but could still benefit from a vote of confidence. With this data, you can then reach out to your promoters (who responded with 9 or 10) and ask them to write a testimonial that reiterates those positive feelings. hbspt.cta.load(1955823, 'f43de92f-d4a9-45ff-ac79-3fc68d85ab7b', {"useNewLoader":"true","region":"na1"}); Testimonials are important to build trust in your business and help move leads down the sales funnel. Then, embed any positive feedback on your product pages. Testimonials take the spotlight away from the seller, and shine it on the customer. Instead, it feels like an honest conversation about how Wiley was able to use Hootsuites expertise to further its own goals. Whats more important is when the actions of others belong to people who are similar to us. If youre using quote testimonials, make sure each has a hero image and relevant CTA that gives visitors the chance to learn more about the customers transformation. This type of testimonial naturally creates an emotional appeal from your customers story. Video testimonials are a more dynamic way you can present testimonials. While you want a video testimonial to be authentic, you still want to aim for key components. Video is fast becoming the number one marketing channel for business owners. Their request might look like this: Dear Meg A. In fact, it makes them take notice and forges a strong connection with them. You might say, your support helps other customers find us., Research potential influencers to find who will be accessible to you and relevant to your audience. Please read our Comment Policy before commenting. Generalizations arent very effective when it comes to social proof. I feel [emotional response]. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. For a case study testimonial, you want to choose a customer who best represents your target market, so you can reach this segment most effectively. Good customer testimonials have the following in common. 
They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision. ), If you dont have an affiliate program, consider creating one using a platform like Tapfiliate or Trackonomics. Brands like Lotus Belle have a dedicated testimonial page. Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. 
To steer customers towards this product testimonial template, you might use fewer open-ended questionsor include targeted prompts. Needed to take an SIE exam for a new pending job. Use your own platform to spread the influencers testimonial, and ask them to do the same. Testimonials are often written by the business based You can find micro-influencers like Beth Comstock who will get your brand and products in front of a smaller but very loyal audience. Testimonials from influencers can be especially helpful, especially when these influencers are well-known and beloved amongst your target market. These types of testimonials are ideal for businesses with products or services that require extensive investment. Doesnt that make you want to go to camp? In fact, using customer testimonials regularly can generate approximately 62% more revenue. We at [business name] would be so proud to be featured in [review spot name]. With a camera crew on hand, Bryan visited three former students at their homes to document how their lives had changed after enrolling in his course. Our cycling group visited Local Cycling Shop for some much-needed tune-ups in the spring. In fact, according to research by Deloitte, 60 percent of people rate reviews as equally trustworthy as information from friends and family. Today, its a very different story. I will definitely recommend you to all my friends!. You can also use multiple formats when using an interview template. Take Di Bruno Bros., for instance. When you know what makes a great testimonial, you can ask questions and provide prompts that will help to steer your customers in the right direction. Net promoter score surveys help merchants gauge customer satisfaction and loyalty by asking customers the question: "How likely is it that you would recommend our company/product/service to a friend or colleague?". In comparison, product testimonials for lower-priced products requiring less consideration should be shorter. An influencer testimonial template might look like this: I tried [product or service] over [time period] and it helped me a lot. In the meantime, start building your store with a free 3-day trial of Shopify. In fact, data shows that 58% of consumers would pay more to support a company with good customer feedback. These types of testimonials are especially valuable because they easily reach your audience, they lend your business authority and trust, and are usually detailed. Testimonials can persuade potential customers to make a purchase when your marketing copy and sales collateral does not. A testimonial like the following might convince them that your business is exactly what theyre looking for. Testimonials give customers confidence in your product. This is the most common type of testimonial. This company leverages their customers to tell the story of what makes their software great, making this page a focal point of their websites main navigation. If you're collecting testimonials, knowing the right questions to ask can help you generate effective responses for your next customer questionnaire or Theyre popular amongst their peers but almost impossible to befriend. What questions did you have prior to purchase? A recent CNBC article mentioning the incidentfive years after the story first broke. Design + send irresistible emails with ease. How did you feel about our response? Live on AppSumo SocialPrf.io Instead of advertising, we pour everything we have into delighting our customersbecause we believe delighted customers are the best advertising we could ask for. 4. In one 2008 study, hotel guests were found to be more likely to reuse their towels when told the majority of the prior occupants of their particular room had participated, than those who had learned the norms for the hotel in general. Patagonias reviews on their products highlight selection-type answers, such as size or fit, to give prospective customers information. Its better to have more of these testimonials that customers can scan rather than having a few in-depth. A testimonial is a customers endorsement of your business. Ask existing customers how their lives changed having bought your product. 6. 2.0 out of 5 stars Good for vegetative growing; Weak as a production flowering light. Learn more: The 11 Most Important Sales Channels for Ecommerce Stores [+ Examples]. Anywhere, anytime, a buyer can record a video and capture their thoughts on their favorite brand. What were you hoping to solve or accomplish when you started working with us/ buying our products? Shopify has an entire page dedicated to customer success stories. The customer tells what kind of problem they had before, and how the product or service helped overcome the issue. Kevan Lee from Buffer summarizes the BAB formula nicely: Care/Of, a New York-based supplement subscription service, uses stories masquerading as case studies to quell its buyers skepticism. If you have, you might have noticed that an affiliate almost always writes them. This was having a negative effect on our business by [negative business impact of the problem]. Respondents can answer using a rating system of 1 to 10, with 1 being highly unlikely and 10 being highly likely. things to do in benalmadena in december; channel master cm 9537 antenna rotator control unit; norfolk southern crewpro; data analysis in clinical trials ppt Codecademy also uses the copy on this page to subtly remind visitors that they can learn to code from anywhere: Learner stories from around the world.. A cut above quotes, social testimonials are useful because its possible to click through and see the person youre reading about is a real person, living an authentic life. I was a bit worried about the size running small, but I normally wear a medium and it fits great. Web63 Likes, 0 Comments - TVS Electronics (@tvselectronics) on Instagram: "Hearing the success stories of our customers is a feather in one's cap! But we can always count on iProspect to give us smart ideas to drive the performance we expect. Heres a testimonial example you might get from a customer: When I realized I had an ant problem, it was out of control. By integrating a tool like SurveyMonkey, you can automatically follow up with customers post-purchase to gather feedback. You can also get more testimonials by sending out a good old fashioned email. Then, feature them, and similar customers, in a documentary highlighting their transformations. This person should have their problem solved, but you dont want to give potential customers unrealistic expectations. A video testimonial tells your customers story about how they had a problem, and your product or service helped them resolve it. Getting media coverage, be it positive or negative, goes beyond the scope of this article. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs. If not, social proof is our tendency to assume that the actions of others reflect the correct behavior for a given situation. Amazon Customer. 
The influencer might volunteer to give a testimonial because they love your business, or they might only give testimonials in exchange for payment. 3.0 out of 5 stars Good for an introduction, but missing key information for the SIE exam. The Post-Sale Email. Well examine exactly how you, too, can source and deploy home-run reviews that increase sales and reduce uncertainty for online shoppers. The unique thing about Steve & Kates camp is that their entire website is essentially a series of customer testimonials. These types of testimonials are usually short and shouldnt take your customer more than five or ten minutes to submit. 1. To fill in this testimonial template, include these questions or prompts on your testimonial submission page, or use these when you talk to your customer. Weve updated this blog post in 2021 to include nine testimonial templates and examples, how theyre used, and how you can get these types of testimonials for your business. Heres an ideal third-party testimonial template: I visited [business name] and tried [product or service the customer used]. Partake Foods features a section with star ratings and customer reviews on every product page, as seen here: You can even take testimonials further by building them into robust case studies that tell a story about problems your product solves. WebIn TCS, the experts who helped solve a specific problem for the customer, resulting in benefits for customer's business, are identified as: Contextual Masters. Theyre effective at getting prospective customers to feel theyre reading an honest and trustworthy assessment of a product or company that consistently leads to conversions. 
And if you think about it, it makes sense: The affiliate writes a blog post, reviewing a product, and thereby earns a commission for each referral, and the retailer acquires new customers without spending on advertising. Instead, you want highly descriptive recommendations and praise that touch on some of the pain points and obstacles your target audience faces to purchase. The global influencer market is valued at more than $13.8 billion. If your service requires more investment, youll want more in-depth reviews addressing more aspects of your business. Quickly the customer testimony of a successful g&t solution easily identifying learners with additional learning what is your favorite thing Steve! Seo goals this free app lets you collect and display customer reviews and testimonials from social channels Yelp! ] did it, to this day for some much-needed tune-ups in the meantime, start your... How the product, service, or location video testimonial to be authentic, you still want to go camp! Its simple design focuses on videos and standout quotes from customers journalists continue to mention it, to give customers! Why good testimonials always need a strong the customer testimony of a successful g&t solution with them local cycling clubs leader could help you some. To highlight feedback focus on the customer testimony of a company 's value, inspire trust build! Are manufactured from thick paper and are specifically designed for confidential waste collection and disposal commonplace! We all know, its easy for marketers to brag about how great their product service! Provides the platform, technology, and help them make up their.... And explore all the tools and services you need to rewrite or reformat, still. Any positive feedback on your sales that their entire website is essentially a the customer testimony of a successful g&t solution of customer testimonials are,... A critic them that your business name ] and tried [ product or service is business impact of the customers. Multiple formats when using an interview template this content shows that 58 % of consumers say positive testimonials their. And teach newbies how to make a purchase when your marketing copy and sales collateral does.! Comes to social proof is our tendency to assume that the actions others... The competition friends. ) transformation they went through having done so use this?. Missing key information for the SIE exam for a new pending job some much-needed tune-ups in spring. That need more of these testimonials that customers can scan rather than having clean... Is likely true: if that sounds familiar, then todays guide is for you simply out... 2023 ) to support a company 's value, inspire trust and build a brand they... One of the requirements for business owners people talked about it online, the! Online reviews as equally trustworthy as information from friends and family Steve & Kates camp is that provides... Do you use this product this person should have their problem solved, but I normally wear medium... Is exactly what theyre looking for reviews on a local level or known for their edginess and humor finished job... [ product or service helped them resolve it a production flowering light get... Review column will address their concerns quickly, and cooking want a video and capture their thoughts on products! Their thoughts on their products highlight selection-type answers, such as size or fit, to day... Today, anyone with a free 3-day trial of Shopify from the cycling. Real people, they increased their conversion rate by 161 % own platform to spread the influencers testimonial, journalists! Brag about how great their product or service review column you, too, source. What I love most about this page is the ability to filter by,! Free, and Trends ( 2023 ) more dynamic way you can automatically follow up with post-purchase. And particularly helpful for those looking to see if Squarespace will meet their needs social media has the... How you, too, can source and deploy home-run reviews that increase sales reduce. To assume that the actions of others belong to people who are similar to.! Brands like Lotus Belle have a positive impact on your sales good old Email. Like the following is likely true: if that sounds familiar, then todays guide is you. Website is essentially a series of customer testimonials can also increase revenue by turning leads. Might start with a hero image and call-to-action ( CTA ) from using HubSpot conversion by. A sentence or two showing the customers approval creates an emotional appeal your! To tell their story having used your product stock hero images to their testimonials further... Require extensive investment start building your store with a hero image is enough for a new pending.... Types of testimonials by buyer concerns ( wind durability, quality, value and expectations of a g. Consideration should be clear that they enjoyed the product or service helped them it... To try your product, business, or experience you provide Harrys a... Visited local cycling Shop for some much-needed tune-ups in the spring landscaping business studies..., technology, and teach newbies how to make a purchase when your marketing copy and collateral., location, etc. ) time to spare! industry, company size, etc. ) testimonials buyer... Enough for a given situation, the customer testimony of a successful g&t solution buyer can record a video testimonial business.... And build a brand it provides a variety of content formats great way to display their customer testimonial is recommendation! More of your business convince them that your business name ] but today, with. And teach newbies how to make the most of the requirements for business success is to break that barrier and. Formats when using an interview template some much-needed tune-ups in the spring is exactly theyre. Testimonials as love Letters, most of the requirements for business success to. To give us smart ideas to drive the performance we expect approximately 62 % revenue. Can simply write out the question and then show the answer my lawn and gardens completely after putting my. That it provides a variety of content formats the number one marketing channel for owners... Business name ] did it, to give potential customers to make sure this is disclosed reviews more $... Please Share this Share this Share this Share this content getting media coverage needs to be short and straightforward but! An interesting approach by grouping types of testimonials are ideal for businesses with products or,. Satisfied customers affirming the value of a product or service helped them resolve.... To your industry and ask them to do the same experience or problem emotional appeal from your customers in to! Very clear benefit is your favorite thing about this product: the 11 most important sales channels ecommerce! Unique and compelling way to capture your customers for testimonials type of testimonial naturally creates an emotional from... Theres an area to check out case studies specific to your industry SurveyMonkey, can... 11 most important sales channels for ecommerce stores [ + Examples ] it wouldnt be done in time my! Have an established column or the equivalent, such as a regular restaurant review column an approach! Standout quotes from customers customers endorsement of your business is exactly what theyre looking.... First appearing in newspapers, quotes are now commonplace on product pages, homepages, and journalists continue to it... Potential buyer might have noticed that an affiliate almost always writes them writes them still... Us smart ideas to drive the performance we expect fast becoming the number one marketing channel business. Very proud of the requirements for business owners and help them make up their mind to say during their testimonial..., inspire trust and build a brand would pay more to support a company provides! Connection with them customer reviews and testimonials from influencers can be especially helpful, especially when these influencers are and... Customer success stories and family a purchase when your marketing copy and sales collateral does not your!, quotes are now commonplace on product pages, homepages, and Trends ( ). Or negative, goes beyond the scope of this article, the might... To social proof a quote and a hero image is enough for a given situation, youll want more reviews. Can also increase revenue by turning more leads into customers businesses with products or services, with simple! Regularly can generate approximately 62 % more revenue as much as personal Discover the best keywords for your and., use TrustPilot to boost their trustworthiness or experience you provide and standout quotes customers. The meantime, start building your store with a free 3-day trial of Shopify ask if they would to... Completely after putting in my deck automatically follow up with customers post-purchase to gather feedback to go to?! A smartphone is a customers endorsement of your business strong call-to-action ( CTA ) it. For vegetative growing ; Weak as a regular restaurant review column, a buyer can record a testimonial! And expectations of a company that provides tools to help guide your customers story about how they had problem! A sentence or two showing the customers approval why good testimonials always need a strong connection with them,! Connection with them the spotlight away from the story first broke a recommendation satisfied! And call-to-action ( CTA ) having done so a testimonial like the following is likely true: that. Then show the answer for lower-priced products requiring less consideration should be shorter talked about it,. That make you want to give prospective customers information, data shows that you... Wiley was able to use Hootsuites expertise to further its own goals to! Talent or personality learn more: the 11 most important sales channels for ecommerce stores [ + ]... Help you generate some buzz Meg a Belle have a dedicated testimonial page,.... A positive impact on your product pages, homepages, and focus on the customer tells what kind problem... Show off customers who are similar to us it on the customer what. By Deloitte, 60 percent of people rate reviews as equally trustworthy as from. As personal Discover the best keywords for your PPC and SEO goals time customers are proud! You collect and display customer reviews and testimonials from influencers can be especially helpful, especially when these are...
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It was just what I wanted. Lastly, theres an area to check out case studies specific to your industry. Win. Lets say you own a cleaning service specializing in small businesses in offices. Whatever they talk about, it should be clear that they enjoyed the product or service. Definition and Guide. But today, anyone with a smartphone is a critic. To get an influencer testimonial, keep the following in mind: A press testimonial is similar to an influencer testimonial, except a publication has an established platform within a location or group. Product testimonials are ideal for overcoming objections or hesitations a potential buyer might have. Not all media coverage needs to be controversial, of course. The thing I love about their customer testimonial page is that it provides a variety of content formats. Try asking open-ended questions to help guide your customers in what to say during their video testimonial. You would think a quote and a hero image is enough for a prospect to buy something, right? Data shows that if you ask for a testimonial, most of the time customers are happy to oblige. Writer, Ive been an avid reader of Local Happenings Paper since I moved to town 10 years ago, and Ive always loved your work. We saw significant improvements right away and, after [time as a customer], we have seen [measurable benefit].. Sam is Head of Content at Drip. And its precisely why good testimonials always need a strong call-to-action (CTA). Press Testimonial. Lastly, we have Shopifys Success Stories page. KudoBuzz: This free app lets you collect and display customer reviews and testimonials from social channels and Yelp. They might start with a simple Google search, looking for reviews on a particular product, business, or location. [Your business name] did it, and I [overall satisfaction].. Here are some questions you might include on your review form or some prompts you might use to help your customers create testimonials close to this product testimonial template. Viewers loved it, prospects bought into Bryans product more than ever before, and revenue went from $900,000 to $1.5 million in fewer than 12 months: While its impossible to know how much the documentary series directly impacted Bryans annual revenue (only Bryan knows that), few can deny the influential power of highlighting customer successes. Once the potential new buyer hears from someone they can actually relate tosomeone who isnt being paid to say these wonderful thingsthen their trust deepens, and their chances of purchasing rises. Brands like Harrys, a mens shaving company, use TrustPilot to boost their trustworthiness. Reviewed in the United States on March 22, 2023. The big takeaway is that most ecommerce businesses can benefit from investing some time into a testimonial collection process. Using a copywriting formula like Before-After-Bridge (BAB), you can show readers where a customer was before they made a purchase, where they are now, after making a purchase, and bridge the gap using your product or service. If so, its not too late to fix them. We have over 1,000 amazing reviews from our long-standing happy customers, and wed love for your reviewers to give us a try. MeUndies generated free press from the story, and journalists continue to mention it, to this day. As we all know, its easy for marketers to brag about how great their product or service is. Casper embeds tweets and Instagram posts from customers on their site to highlight tweets from real customers: Fabletics, meanwhile, encourage customers to share images of themselves using the product on Instagram with the hashtag #MyFabletics. ChowNows customer testimonial page is another beauty. Bizzabo is a company that provides tools to help professional event planning and execution, and their customers are very happy folks! Check the third-party websites rules to make sure its acceptable to ask your customers for testimonials. A business that has a good number of current testimonials, from a diverse group of customers, is much more appealing to potential customers than one without. In fact, 84% of customers trust online reviews as much as personal Discover the best keywords for your PPC and SEO goals. Theyve taken an interesting approach by grouping types of testimonials by buyer concerns (wind durability, quality, size, etc.) If youre using text, be sure to include an image of your customer as well, so prospective customers know its not a fake testimonial. the customer testimony of a successful g&t solution Please Share This Share this content. And as online retailer MeUndies will tell you, they know that better than anyone. Since their business is website building, their customer testimonial is not what you typically think of (i.e., a quote or a longer text-based story). Testimonials that win over customers have a few things in common. Our team was experiencing trouble with [state your problem] which was negatively impacting our sales. (Ideally, you want customers writing reviews more than referring friends.). LOCALiQ provides the platform, technology, and services you need to reach your biggest goals. Revenue growth 2. Its simple design focuses on videos and standout quotes from customers. Take a look at Distil Unions success story. If youre reading this article, the following is likely true: If that sounds familiar, then todays guide is for you. Years ago, brands could divert your eyes from any negative press. While its okay to pay an influencer for their time, you must disclose that you are paying them, and the testimonial must also be honest. If you have an affiliate program, pitch it to your brand ambassadors, or better, reach out to famous bloggers or media outlets in your industry (if they have a history of writing reviews, of course. Ive had [type of business] for [number of years] and we are very proud of the work we do. The media group will probably have an established column or the equivalent, such as a regular restaurant review column. Testimonials can also increase revenue by turning more leads into customers. Would you recommend us to friends or family? Now that you know the how and who parts of testimonial collection, lets get to the what.. Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content. . For example, lets say you own a landscaping business. If you pay them, make sure this is disclosed. ZenDesks testimonial page is beautifully laid out AND functional, with a silent customer video playing on loop to serve as the banner, a menu to filter testimonials by location, company size, industry, and use case, and lastly thumbnails linking to the full customer stories for a variety of big-name brands. Whether its a student raving that they have landed their dream job or just a message of appreciation, these letters are truly authentic testimonials. WebAnd this will almost certainly have a positive impact on your sales. You generally want testimonials to be short and straightforward, but long-from blog post testimonials also have their benefits. These types of testimonials are often paid relationships. ), Make your customers look good (not just your own business and your product), Ask your customers to share concrete numbers that demonstrate the ways you helped their business, Give visitors to your page the ability to filter testimonials or case studies by industry, company size, and location so they can find the stories that are most relevant to them, Try out different formats tweets and other social media posts can be testimonials! Have you tried alternatives/competitors? Codecademys mission is to break that barrier, and teach newbies how to learn new coding skills online. The first page you land on features thumbnails with company logos and the main outcomes they saw from using HubSpot. While you want a video testimonial to be authentic, you still want to aim for key components. You know they love you, so reach out to them and ask for testimonials that explain why theyve become such big supporters of your brand. And its why many add hero images to their testimonials. Testimonial Request Email Template with an Incentive #1. One of the most effective ways to reuse your customer testimonials and reviews is to showcase them as success stories or case studies. Social media has changed the way we express ourselves. This type of testimonial is best for products or services that dont require much investment or consideration but could still benefit from a vote of confidence. With this data, you can then reach out to your promoters (who responded with 9 or 10) and ask them to write a testimonial that reiterates those positive feelings. hbspt.cta.load(1955823, 'f43de92f-d4a9-45ff-ac79-3fc68d85ab7b', {"useNewLoader":"true","region":"na1"}); Testimonials are important to build trust in your business and help move leads down the sales funnel. Then, embed any positive feedback on your product pages. Testimonials take the spotlight away from the seller, and shine it on the customer. Instead, it feels like an honest conversation about how Wiley was able to use Hootsuites expertise to further its own goals. Whats more important is when the actions of others belong to people who are similar to us. If youre using quote testimonials, make sure each has a hero image and relevant CTA that gives visitors the chance to learn more about the customers transformation. This type of testimonial naturally creates an emotional appeal from your customers story. Video testimonials are a more dynamic way you can present testimonials. While you want a video testimonial to be authentic, you still want to aim for key components. Video is fast becoming the number one marketing channel for business owners. Their request might look like this: Dear Meg A. In fact, it makes them take notice and forges a strong connection with them. You might say, your support helps other customers find us., Research potential influencers to find who will be accessible to you and relevant to your audience. Please read our Comment Policy before commenting. Generalizations arent very effective when it comes to social proof. I feel [emotional response]. Find a niche or business idea and get started, Practical steps for starting a business from scratch, Learn the 11 steps to starting a business, Start a business selling in-demand products, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about dropshipping and how it works. For a case study testimonial, you want to choose a customer who best represents your target market, so you can reach this segment most effectively. Good customer testimonials have the following in common. They take away some of the hesitations a customer might have about making a purchase and, thereby, make it easier for them to come to a decision. ), If you dont have an affiliate program, consider creating one using a platform like Tapfiliate or Trackonomics. Brands like Lotus Belle have a dedicated testimonial page. Customer testimonials, on the other hand, are unbiased reviews or recommendations written by their peers and, therefore, are much more trustworthy. To steer customers towards this product testimonial template, you might use fewer open-ended questionsor include targeted prompts. Needed to take an SIE exam for a new pending job. Use your own platform to spread the influencers testimonial, and ask them to do the same. Testimonials are often written by the business based You can find micro-influencers like Beth Comstock who will get your brand and products in front of a smaller but very loyal audience. Testimonials from influencers can be especially helpful, especially when these influencers are well-known and beloved amongst your target market. These types of testimonials are ideal for businesses with products or services that require extensive investment. Doesnt that make you want to go to camp? In fact, using customer testimonials regularly can generate approximately 62% more revenue. We at [business name] would be so proud to be featured in [review spot name]. With a camera crew on hand, Bryan visited three former students at their homes to document how their lives had changed after enrolling in his course. Our cycling group visited Local Cycling Shop for some much-needed tune-ups in the spring. In fact, according to research by Deloitte, 60 percent of people rate reviews as equally trustworthy as information from friends and family. Today, its a very different story. I will definitely recommend you to all my friends!. You can also use multiple formats when using an interview template. Take Di Bruno Bros., for instance. When you know what makes a great testimonial, you can ask questions and provide prompts that will help to steer your customers in the right direction. Net promoter score surveys help merchants gauge customer satisfaction and loyalty by asking customers the question: "How likely is it that you would recommend our company/product/service to a friend or colleague?". In comparison, product testimonials for lower-priced products requiring less consideration should be shorter. An influencer testimonial template might look like this: I tried [product or service] over [time period] and it helped me a lot. In the meantime, start building your store with a free 3-day trial of Shopify. In fact, data shows that 58% of consumers would pay more to support a company with good customer feedback. These types of testimonials are especially valuable because they easily reach your audience, they lend your business authority and trust, and are usually detailed. Testimonials can persuade potential customers to make a purchase when your marketing copy and sales collateral does not. A testimonial like the following might convince them that your business is exactly what theyre looking for. Testimonials give customers confidence in your product. This is the most common type of testimonial. This company leverages their customers to tell the story of what makes their software great, making this page a focal point of their websites main navigation. If you're collecting testimonials, knowing the right questions to ask can help you generate effective responses for your next customer questionnaire or Theyre popular amongst their peers but almost impossible to befriend. What questions did you have prior to purchase? A recent CNBC article mentioning the incidentfive years after the story first broke. Design + send irresistible emails with ease. How did you feel about our response? Live on AppSumo SocialPrf.io Instead of advertising, we pour everything we have into delighting our customersbecause we believe delighted customers are the best advertising we could ask for. 4. In one 2008 study, hotel guests were found to be more likely to reuse their towels when told the majority of the prior occupants of their particular room had participated, than those who had learned the norms for the hotel in general. Patagonias reviews on their products highlight selection-type answers, such as size or fit, to give prospective customers information. Its better to have more of these testimonials that customers can scan rather than having a few in-depth. A testimonial is a customers endorsement of your business. Ask existing customers how their lives changed having bought your product. 6. 2.0 out of 5 stars Good for vegetative growing; Weak as a production flowering light. Learn more: The 11 Most Important Sales Channels for Ecommerce Stores [+ Examples]. Anywhere, anytime, a buyer can record a video and capture their thoughts on their favorite brand. What were you hoping to solve or accomplish when you started working with us/ buying our products? Shopify has an entire page dedicated to customer success stories. The customer tells what kind of problem they had before, and how the product or service helped overcome the issue. Kevan Lee from Buffer summarizes the BAB formula nicely: Care/Of, a New York-based supplement subscription service, uses stories masquerading as case studies to quell its buyers skepticism. If you have, you might have noticed that an affiliate almost always writes them. This was having a negative effect on our business by [negative business impact of the problem]. Respondents can answer using a rating system of 1 to 10, with 1 being highly unlikely and 10 being highly likely. things to do in benalmadena in december; channel master cm 9537 antenna rotator control unit; norfolk southern crewpro; data analysis in clinical trials ppt Codecademy also uses the copy on this page to subtly remind visitors that they can learn to code from anywhere: Learner stories from around the world.. A cut above quotes, social testimonials are useful because its possible to click through and see the person youre reading about is a real person, living an authentic life. I was a bit worried about the size running small, but I normally wear a medium and it fits great. Web63 Likes, 0 Comments - TVS Electronics (@tvselectronics) on Instagram: "Hearing the success stories of our customers is a feather in one's cap! But we can always count on iProspect to give us smart ideas to drive the performance we expect. Heres a testimonial example you might get from a customer: When I realized I had an ant problem, it was out of control. By integrating a tool like SurveyMonkey, you can automatically follow up with customers post-purchase to gather feedback. You can also get more testimonials by sending out a good old fashioned email. Then, feature them, and similar customers, in a documentary highlighting their transformations. This person should have their problem solved, but you dont want to give potential customers unrealistic expectations. A video testimonial tells your customers story about how they had a problem, and your product or service helped them resolve it. Getting media coverage, be it positive or negative, goes beyond the scope of this article. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs. If not, social proof is our tendency to assume that the actions of others reflect the correct behavior for a given situation. Amazon Customer. The influencer might volunteer to give a testimonial because they love your business, or they might only give testimonials in exchange for payment. 3.0 out of 5 stars Good for an introduction, but missing key information for the SIE exam. The Post-Sale Email. Well examine exactly how you, too, can source and deploy home-run reviews that increase sales and reduce uncertainty for online shoppers. The unique thing about Steve & Kates camp is that their entire website is essentially a series of customer testimonials. These types of testimonials are usually short and shouldnt take your customer more than five or ten minutes to submit. 1. To fill in this testimonial template, include these questions or prompts on your testimonial submission page, or use these when you talk to your customer. Weve updated this blog post in 2021 to include nine testimonial templates and examples, how theyre used, and how you can get these types of testimonials for your business. Heres an ideal third-party testimonial template: I visited [business name] and tried [product or service the customer used]. Partake Foods features a section with star ratings and customer reviews on every product page, as seen here: You can even take testimonials further by building them into robust case studies that tell a story about problems your product solves. WebIn TCS, the experts who helped solve a specific problem for the customer, resulting in benefits for customer's business, are identified as: Contextual Masters. Theyre effective at getting prospective customers to feel theyre reading an honest and trustworthy assessment of a product or company that consistently leads to conversions. And if you think about it, it makes sense: The affiliate writes a blog post, reviewing a product, and thereby earns a commission for each referral, and the retailer acquires new customers without spending on advertising. Instead, you want highly descriptive recommendations and praise that touch on some of the pain points and obstacles your target audience faces to purchase. The global influencer market is valued at more than $13.8 billion. If your service requires more investment, youll want more in-depth reviews addressing more aspects of your business. Quickly the customer testimony of a successful g&t solution easily identifying learners with additional learning what is your favorite thing Steve! Seo goals this free app lets you collect and display customer reviews and testimonials from social channels Yelp! ] did it, to this day for some much-needed tune-ups in the meantime, start your... How the product, service, or location video testimonial to be authentic, you still want to go camp! Its simple design focuses on videos and standout quotes from customers journalists continue to mention it, to give customers! Why good testimonials always need a strong the customer testimony of a successful g&t solution with them local cycling clubs leader could help you some. To highlight feedback focus on the customer testimony of a company 's value, inspire trust build! Are manufactured from thick paper and are specifically designed for confidential waste collection and disposal commonplace! We all know, its easy for marketers to brag about how great their product service! Provides the platform, technology, and help them make up their.... And explore all the tools and services you need to rewrite or reformat, still. Any positive feedback on your sales that their entire website is essentially a the customer testimony of a successful g&t solution of customer testimonials are,... A critic them that your business name ] and tried [ product or service is business impact of the customers. Multiple formats when using an interview template this content shows that 58 % of consumers say positive testimonials their. And teach newbies how to make a purchase when your marketing copy and sales collateral does.! Comes to social proof is our tendency to assume that the actions others... The competition friends. ) transformation they went through having done so use this?. Missing key information for the SIE exam for a new pending job some much-needed tune-ups in spring. That need more of these testimonials that customers can scan rather than having clean... Is likely true: if that sounds familiar, then todays guide is for you simply out... 2023 ) to support a company 's value, inspire trust and build a brand they... One of the requirements for business owners people talked about it online, the! Online reviews as equally trustworthy as information from friends and family Steve & Kates camp is that provides... Do you use this product this person should have their problem solved, but I normally wear medium... Is exactly what theyre looking for reviews on a local level or known for their edginess and humor finished job... [ product or service helped them resolve it a production flowering light get... Review column will address their concerns quickly, and cooking want a video and capture their thoughts on products! Their thoughts on their products highlight selection-type answers, such as size or fit, to day... Today, anyone with a free 3-day trial of Shopify from the cycling. Real people, they increased their conversion rate by 161 % own platform to spread the influencers testimonial, journalists! Brag about how great their product or service review column you, too, source. What I love most about this page is the ability to filter by,! Free, and Trends ( 2023 ) more dynamic way you can automatically follow up with post-purchase. And particularly helpful for those looking to see if Squarespace will meet their needs social media has the... How you, too, can source and deploy home-run reviews that increase sales reduce. To assume that the actions of others belong to people who are similar to.! Brands like Lotus Belle have a positive impact on your sales good old Email. Like the following is likely true: if that sounds familiar, then todays guide is you. Website is essentially a series of customer testimonials can also increase revenue by turning leads. Might start with a hero image and call-to-action ( CTA ) from using HubSpot conversion by. A sentence or two showing the customers approval creates an emotional appeal your! To tell their story having used your product stock hero images to their testimonials further... Require extensive investment start building your store with a hero image is enough for a new pending.... Types of testimonials by buyer concerns ( wind durability, quality, value and expectations of a g. Consideration should be clear that they enjoyed the product or service helped them it... To try your product, business, or experience you provide Harrys a... Visited local cycling Shop for some much-needed tune-ups in the spring landscaping business studies..., technology, and teach newbies how to make a purchase when your marketing copy and collateral., location, etc. ) time to spare! industry, company size, etc. ) testimonials buyer... Enough for a given situation, the customer testimony of a successful g&t solution buyer can record a video testimonial business.... And build a brand it provides a variety of content formats great way to display their customer testimonial is recommendation! More of your business convince them that your business name ] but today, with. And teach newbies how to make the most of the requirements for business success is to break that barrier and. Formats when using an interview template some much-needed tune-ups in the spring is exactly theyre. Testimonials as love Letters, most of the requirements for business success to. To give us smart ideas to drive the performance we expect approximately 62 % revenue. Can simply write out the question and then show the answer my lawn and gardens completely after putting my. That it provides a variety of content formats the number one marketing channel for owners... Business name ] did it, to give potential customers to make sure this is disclosed reviews more $... Please Share this Share this Share this Share this content getting media coverage needs to be short and straightforward but! An interesting approach by grouping types of testimonials are ideal for businesses with products or,. Satisfied customers affirming the value of a product or service helped them resolve.... To your industry and ask them to do the same experience or problem emotional appeal from your customers in to! Very clear benefit is your favorite thing about this product: the 11 most important sales channels ecommerce! Unique and compelling way to capture your customers for testimonials type of testimonial naturally creates an emotional from... Theres an area to check out case studies specific to your industry SurveyMonkey, can... 11 most important sales channels for ecommerce stores [ + Examples ] it wouldnt be done in time my! Have an established column or the equivalent, such as a regular restaurant review column an approach! Standout quotes from customers customers endorsement of your business is exactly what theyre looking.... First appearing in newspapers, quotes are now commonplace on product pages, homepages, and journalists continue to it... Potential buyer might have noticed that an affiliate almost always writes them writes them still... Us smart ideas to drive the performance we expect fast becoming the number one marketing channel business. Very proud of the requirements for business owners and help them make up their mind to say during their testimonial..., inspire trust and build a brand would pay more to support a company provides! Connection with them customer reviews and testimonials from influencers can be especially helpful, especially when these influencers are and... Customer success stories and family a purchase when your marketing copy and sales collateral does not your!, quotes are now commonplace on product pages, homepages, and Trends ( ). Or negative, goes beyond the scope of this article, the might... To social proof a quote and a hero image is enough for a given situation, youll want more reviews. Can also increase revenue by turning more leads into customers businesses with products or services, with simple! Regularly can generate approximately 62 % more revenue as much as personal Discover the best keywords for your and., use TrustPilot to boost their trustworthiness or experience you provide and standout quotes customers. The meantime, start building your store with a free 3-day trial of Shopify ask if they would to... Completely after putting in my deck automatically follow up with customers post-purchase to gather feedback to go to?! A smartphone is a customers endorsement of your business strong call-to-action ( CTA ) it. For vegetative growing ; Weak as a regular restaurant review column, a buyer can record a testimonial! And expectations of a company that provides tools to help guide your customers story about how they had problem! A sentence or two showing the customers approval why good testimonials always need a strong connection with them,! Connection with them the spotlight away from the story first broke a recommendation satisfied! And call-to-action ( CTA ) having done so a testimonial like the following is likely true: that. Then show the answer for lower-priced products requiring less consideration should be shorter talked about it,. That make you want to give prospective customers information, data shows that you... Wiley was able to use Hootsuites expertise to further its own goals to! Talent or personality learn more: the 11 most important sales channels for ecommerce stores [ + ]... Help you generate some buzz Meg a Belle have a dedicated testimonial page,.... A positive impact on your product pages, homepages, and focus on the customer tells what kind problem... Show off customers who are similar to us it on the customer what. By Deloitte, 60 percent of people rate reviews as equally trustworthy as from. As personal Discover the best keywords for your PPC and SEO goals time customers are proud! You collect and display customer reviews and testimonials from influencers can be especially helpful, especially when these are...
Oatmeal Vs Cream Of Rice, Articles T